Many consumer product goods (CPG) companies use the Point of Sales (POS) or consumption data in their forecasting processes; Heinz is not an exception. We use the data in a variety of ways, not only for analytical purposes, but also as a communication bridge with various cross-functional partners, including Marketing and Sales, as well... »
Archive for April 9th, 2009
How Point of Sales Data Are Used in Demand Forecasting at Heinz North America
Thursday, April 9th, 2009

