Daily Archives: August 27, 2010

How Post Cereal Prepares Accurate Forecasts from Promotional and Marketing Activities

August 27, 2010
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How Post Cereal Prepares Accurate Forecasts from Promotional and Marketing Activities

One of the interesting things about forecasting finished goods is how many functions participate in the development of the forecast and are subsequently impacted by the results.  In a typical S&OP and consensus forecasting process, Sales, Operations and Planning collaborate to reach a best forecast to drive the operations and profit forecast for the...

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