Motivational speaker Lou Tice called it a “Scotoma”—an area of partial alteration to one’s field of vision. Allstate Insurance represents something similar in one of it’s television commercials featuring a man by the name of “Mayhem”. In this particular ad we see Mayhem clinging to the side of an unsuspecting woman’s SUV claiming to...
Forecasting performance objectives are usually set in one of three ways: Relative to “best-in-class” industry benchmarks. Improvement over prior year performance. Arbitrarily – based on what management wants or needs to happen. All three are wrong. There are many perils in relying on industry benchmarks to set your own organization’s performance objectives, the most...