Daily Archives: July 3, 2012

Should the Naïve Forecast be Your Default Forecast?

July 3, 2012
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Should the Naïve Forecast be Your Default Forecast?

Tweet Short answer: No. For the past month there has been a healthy discussion about forecast accuracy metrics on the Institute of Business Forecasting & Planning discussion group on LinkedIn. This was all prompted by the question, “How does one establish an acceptable target to measure against?” posed by Catherine Waudby, Volume Planning Specialist at…

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