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Is Regression/ Causal Modeling for Forecasting Underutilized?

October 15, 2009
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Is Regression/ Causal Modeling for Forecasting Underutilized?

As readers know, we basically have two ways of doing forecasting: 1. Extrapolating from historical trends – univariate forecasting (ie. Time Series Forecasting) 2. Including independent variables such as price that we believe influence movements in sales – causal modeling or regression modeling Comparing the two approaches, the chief advantage of univariate forecasting is...

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