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To Prepare Demand Forecasts, Should We Listen to Our Customers?

January 28, 2010
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To Prepare Demand Forecasts, Should We Listen to Our Customers?

If the answer to this question appears to be obvious, please read on!  There’s been lots of discussion about how forecasting is done, but much less about what is forecasted. Now, this is an important issue for all forecasters, but none more so than Supply Chain forecasters. Let’s suppose you’re using a particular forecasting...

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